We are committed to protecting the personal information of children who use Alef Apps (the website
אלף-אפליקציות-חינוכיות-לילדים and the related mobile applications). We would like to inform you that we collect
certain personal information of children under the age of 13. Under the U.S. Children’s Online Privacy Protection Act
(COPPA), in certain cases (e.g., before delivering a newsletter), your consent is required before we collect, use or
disclose your child(ren)’s personal information through Alef app.
Please review the summary of our practices regarding collection, use and disclosure of your child(ren)’s personal information
What information do we collect?
We do not require children to disclose more information than is reasonably necessary to use Alef app.
Information collected by us through Alef app includes:
Device analytics ID number, which does not contain any personal information and cannot be, in any manner and over time, used
to identify persons;
For what purposes do we collect personal information?
The device analytics ID number is used for supporting our internal operations only.
Do we disclose personal information to third parties?
We disclose the personal information only to our authorized partners that perform services on behalf of us and support our
internal operations, such as traffic analytics providers. We may also reply to lawful requests from public authorities.
Such partners are engaged to maintain the confidentiality and security of personal information. You have the option
to agree to the collection and use of the child(ren)’s personal information without consenting to the disclosure of
the information to third parties, unless it is necessary for provision of the services through Alef apps.
What are your rights regarding child(ren)’s personal information?
You can review the child(ren)’s personal information, ask to have it deleted and refuse to allow any further collection or
use of the child(ren)’s information. You can exercise your rights by contacting us by email or post.
When to consent?
We will ask you to provide verifiable consent for collection of your personal information in the following cases:
Before using your personal information for newsletter delivery purposes;
Before responding to enquiries more than on a one-time basis;
Before disclosing personal information to third parties; and Before collecting other kinds of personal information
granting your consent to the collection, use and disclosure of your child(ren)’s personal information as described
What are our contact details?
Our contact address is:
Where can you find more information?
The more detailed description of our practices regarding collection, use, and disclosure of personal information are set
For more information about COPPA, please visit
Last amended on 15th of March 2018
We are committed to protecting the privacy of children who use Alef Apps.
The Company “Alef Apps – Learning first words for kids” (“we” or “us”) collects from individual users, including children
under the age of 13, (“you” or “your”) certain personal information through the FB page
and the related mobile applications (collectively, “Alef Apps”). Alef Apps is primarily targeted at children and provides
educational games for children.
and the parental consent practices.
Kinds of personal information collected by us
1.1 We do not require you to disclose more personal information than it is reasonably necessary for using Alef Apps.
1.2 When you visit Alef Apps, we collect your device analytics ID number only. Such device analytics ID number does not contain
any personal information and is not used, in any manner, including in combination with other information, to identify
1.3 When you send us feedback or contact us via email or the contact form available on Alef Apps, we collect your name, email
address, and any other personal information you decide to provide us. We delete such personal information from our
databases as soon as we reply to your message.
1.4 We may also collect your non-personal information, such as your activity on Alef Apps, browser types, operating systems,
and the URL addresses of websites clicked to and from Alef Apps.
1.5 When you subscribe for a newsletter, we collect your email address. Please note that, if you are under the age of 13,
the newsletter is delivered only after obtaining verifiable parental consent.
1.6 We shall not, in any manner, make your personal information public.
The purpose of collection of your personal information
2.1 We respect data protection principles and use the personal information only for the purposes for which such information
2.2 Your device analytics ID number is used for analyzing your traffic on Alef Apps. We do not pair the device analytics
ID number with any other information as to allow us to identify you.
2.3 Your email address, name, and other personal information (if any) submitted through the contact form are used to reply
to your requests on a one-time basis. After we reply to your request, we immediately delete such personal information.
2.4 Personal information collected by us may also be used for audit and security purposes.
2.5 The non-personal information mentioned in Section 1 is used to analyze what kind of users visit Alef Apps, how they find
it, how long they stay, from which other websites they come to Alef Apps, what pages they look at, what functionalities
of Alef Apps they use, and to which other websites they go from Alef Apps.
Protection of your personal information
3.1 We will put reasonable efforts to maintain the security of and to prevent misuse, loss, unauthorized access, and modification
of your personal information.
3.2 We employ information security tools to protect all types of personal information collected and processed through Alef
Apps. Such information security tools include, but are not limited to, secured networks and encryption.
3.3 However, please note that, due to the inherent risks of using the Internet, we cannot be liable for any destruction,
loss, leakage, and falsification of personal information caused by circumstances beyond our reasonable control.
Third party access to personal information
4.1 Your personal information and your device analytics ID number may be accessed by our authorized partners that perform
services on behalf of us, such as our Amazon Web Services (https://aws.amazon.com), hosting services provider, and
our traffic analytics provider Google Analytics (https://analytics.google.com). Please note that such personal information
is used only for supporting our internal operations and for the purposes for which such personal information is provided
(e.g., delivering a newsletter).
4.2 We put reasonable efforts to assure that our partners maintain the confidentiality and security of your personal information
4.3 We may share aggregated or anonymized information and non-personal information with third parties for the purposes of
developing services that may be of interest to you.
4.4 With the exception of the cases in this Section 4, we do not disclose, without your prior verifiable consent, or sell
your personal information to third parties and we do not intend to do so in the future.
Reviewing, correcting, and deleting personal information
5.1 We take reasonable steps to ensure that the personal information collected and processed by us is accurate, complete,
6.1 When your personal information is no longer necessary to deliver the requested service or you cease using Alef Apps,
we will immediately delete your personal information, unless we are required by the applicable law to retain such
personal information for a certain period of time.
7.1 As required by the applicable law, we will seek parental verifiable consent for collection of your personal information
in the following cases:
- Before responding to you more than on a one-time basis;
- Before disclosing your personal information to third parties;
- 7.2 We provide the parents or guardians of children under the age of 13 with an option to agree to the collection and
use of the child’s personal information without consenting to the disclosure of the information to third parties.
7.3 If a person under the age of 13 has provided us with personal information without obtaining parental consent in advance,
the parent or the guardian may contact us by email and request us to destroy or de-identify the personal information.
- 8.1 Alef Apps may contain links to third-party websites and services (e.g., Facebook, YouTube, and Instagram). We are
not responsible in any manner for the privacy practices of those websites and services. Please review carefully the
applicable privacy policies before visiting the third-party websites and services.
website may send a cookie to your browser. Subsequently, the browser may store the cookie on your computer system.
The main purpose of cookies is to allow a website to recognize user’s device.
9.2 There are two types of cookies, namely, persistent cookies and session cookies. Persistent cookies remain valid until
their expiration date, unless deleted by the user before that date. Session cookies will be stored on a web browser
and will remain valid until the moment when the browser is closed.
- 9.3 Cookies do not typically contain personal data. However, personal data stored by us may be linked to the information
through different pages on a website; and (2) identify users returning to a website.
9.4 We use both session and persistent cookies. We use session cookies in order to verify your details until you are navigating
from page to page on Alef Apps. The session cookies enable you to avoid re-entering your details each time you enter
a new page on Alef Apps. We use persistent cookies in order to recognize you as a unique user when you return to
9.5 Google Analytics. We use Google Analytics to analyze your use of Alef Apps. Google Analytics generates statistical and
other information about Alef Apps by means of cookies. The information generated by Google Analytics in relation
to Alef Apps is used to create reports about the use of Alef Apps. We use the following Google Analytics features:
(1) Google Display Network Impression Reporting; (2) Google Analytics Demographics and Interest Reporting; and (3)
Integrated services that require Google Analytics to collect data via advertising cookies and identifiers.
- 9.6 If you would like to opt out from Google Analytics advertising features, you can do so through Ads Settings, Ad
Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You can also install
a Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout?hl=en.
be aware that some parts of Alef Apps may not function properly without cookies. If you would like to set your browser
your consent (if necessary). Such amendments may be necessary to reflect legislative changes or our new business
10.2 If we retain your email address, we may, but are not under an obligation to, send you a notification about the amendments
Contact details & complaints